Four-Color Limited Edition Holiday Print and Greeting Cards (preview)

Print and Cards_ATF170718_02

Available for Purchase on August 25, 2017!

Printed from 1929 American Type Founders Holiday Decorator Cuts for the 80th Anniversary of The Norlu Press

As readers of this all-to-occasional blog may know, my father began The Norlu Press as a boy of thirteen years of age in 1937, in the village of Fairport, New York. Lewis “Hobie” DiRisio (the “Lu” of “Norlu”) passed away in 2007, the year of his Norlu Press’ 70th anniversary.  Ten years hence, The Norlu Press is 80 years old and I have moved the operation to Fayetteville, North Carolina.

I have designed and printed special Christmas and holiday stationery to celebrate the occasion of the 80th anniversary of my father’s print shop. For the past six months, the work required for these sets has been my passion. I am very proud to preview it here with my friends, family and blog followers. The limited edition sets will be available for purchase on my Etsy shop in August 2017.

Limited Edition Print

Print_ATF 170617_07 (Finished Print with Decorators)

The four ATF Holiday Decorator No. 817 cuts that form a four-color image with a finished print.

The print includes elements of technique, content and style that will appeal to the letterpress technophile, history lover and fans of the Christmas holiday season alike.

The stock is Crane’s Lettra 110LB (330 gsm) fluorescent white 100 percent cotton cover, cut to 8.5” x 5.5”. The image of a village blanketed in snow on a silent night comes from original American Type Founders (ATF) Holiday Decorator engraved cuts that appeared in the 1929 ATF Decorative Material for Holiday Printing supplemental catalog. Somehow these four companion metal castings (advertised in a set as No. 817) managed to stay together and they are in very good condition. They look great printed in four colors of Southern Ink Company’s special letterpress inks.

The complete image, which I printed from the four engravings in close register, appears at the top of the print. In order to demonstrate the process, I printed each of four cuts in its respective color on the bottom half of the design. Between the final image and the individual color images, is descriptive text set in 12 point Stymie Medium and 18 point Rondo foundry types. I will sign and number 45 of these prints, which will accompany greeting cards printed on the same stock with the same cuts and inks.

Christmas and Holiday Greeting Cards

Card_ATF 170617_13 (Finished Card)

Christmas card in four-color letterpress close registration from ATF Holiday Decorator No. 817 and 30-point Trafton Script metal types.

To complement each print, I designed a greeting card that evokes the simplicity of Christmases at the time of the founding of The Norlu Press. The Holiday Decorator No. 817 in four colors appears as a single image on the front of each card. Centered beneath the image is the text “Christmas Greetings” or “Season’s Greetings” in 30-point Trafton Script from Germany’s Bauer Type Foundry. Buyers may specify which greeting they prefer, but both are equally understated and nostalgic.

The inside panel is blank, or I will print one of several verses upon the customer’s request. The back panel includes a brief description of the design and a recognition of the 80th anniversary of The Norlu Press.

The stock for these A2 greeting cards is the same Crane’s Lettra 110LB (330 gsm) fluorescent white that I used for the prints and scored on press, with a matching 32/80LB text 100 percent cotton Lettra envelope that I will personalize. Each set of five holiday cards and envelopes includes premium packaging with a signed print.

Additional information about the prints and greeting cards (including better pics) will follow, and they will be available for purchase at www.TheNorluPress.etsy.com on August 25, 2017.

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