This printer may go shoeless, but not card-less.


The Norlu Press Business Card, 2014 edition.

In an effort to disassociate myself from the proverbial shoemaker, whose son was said to have to go barefoot, I designed and printed the first Norlu Press business card since 1991. It is a two-color piece (black and blue) that evokes the merchant and calling cards that emerged just prior to the American Civil War. This is all letterpress hand composition, with Engravers Shaded, Bodoni Ultra and Stradivarius as the display fonts.


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