Four-Color Christmas and Holiday Greeting Cards

Printed with warm wishes for joyful holidays

On the occasion of the 80th Anniversary of The Norlu Press

As promised in my July 18, 2017 preview, I have printed very special Christmas and Holiday greeting cards as a way of celebrating the 80th anniversary of the founding of The Norlu Press. This post provides details about the cards themselves, but I am selling them in sets of five with a companion limited edition print. You can read a future post on this blog to learn more about the signed and numbered prints when they are ready for purchase, which I expect to be August 25, 2017.

Card 170819_3_Christmas_Display
Technical Details
Press: 1863 Gordon Jobber
Rollers: Composition Rollers cast in 2013 on original cores by David Hauser at Tarheel Roller
Inks: Dense Black, PMS 485 Red, PMS 7740 Emerald Green and PMS 1235 Goldenrod by Southern Ink
Stock: Crane’s Lettra 100% Cotton 110LB/300gsm Fluorescent White Cover scored on press and Crane’s Lettra 100% Cotton 80LB/118gsm White Text from CutCardStock
Size: A2 (5.5”x8.5”, folds to 5.5”x4.25”)
Front Panel:  Original American Type Founders (ATF) Holiday Decorator No. 817 in four colors from the 1929 Decorative Material for Holiday Printing supplemental catalog and circa 1937 casting of 30-point Trafton Script by Germany’s Bauer Type Foundry.
Card 170819_5_Season_w_Back
Back Panel: 18-point Rondo by Amsterdam Continental, 10-point Gothic 554 by ATF, 8-point Engravers Roman by ATF.
Impression: Front panel is a “21st Century Kiss,” a term I have begun using to describe just enough impression to create and emboss on the front with a very slight deboss apparent on the back. Back panel is a kiss with no emboss/deboss.
Total Number of Makereadies and Impressions per Card: Seven, including hits of black, red, green and goldenrod in close register.

These cards are not only a technical feat, but they are also beautiful. The fluorescent white Lettra stock took the specially formulated letterpress inks beautifully, and its weight allowed me to pump up the impression on the black engraving so that the snow on the roofs of the buildings appears to fluff up and out of the paper.

Card_ATF 170603_01 (Card with Type)

The 80th anniversary Christmas card with the circa 1937 30-point Trafton Script by Germany’s Bauer Type Foundry.

I chose Trafton Script by the Bauer Type Foundry for the greeting line because it was originally cast at about the same time Louis DiRisio (my father) and his boyhood friend Norman Alfe founded The Norlu Press in 1937. The ATF Holiday Decorators, which appeared in the 1929 supplemental catalog, predate the founding of the print shop, but the image they combine to form evokes what I believe must have been the Christmas mood of my father’s early teen years in Fairport, New York.

The amount of time invested in each one of these cards is significant, as they required a total of seven impositions/lockups, makereadies and press runs on the Gordon Jobber that was my dad’s first press. The four colors in perfect close register from original metal dies are unlike any letterpress greeting cards that are available in the current market. The work was painstaking and precise, but the result is very much worth the effort.

Card_ATF 170617_15 (Lifts of Finished Cards)

Lifts of almost finished cards awaiting the addition of the greeting at The Norlu Press, June 2017.

Two versions of the card are available. One version bears the greeting of “Christmas Greetings,” while the other offers “Season’s Greetings. The debate on which is more appropriate, more traditional and more modern is significant. Rather than enter into it, I prefer to offer both versions, so that as many people as possible can share the quality, beauty and precision of fine handcrafted letterpress greeting cards. Options are also available for customers to add a verse, with or without personalization, to the inside of the card and to personalize the envelopes.

Card 170819_4_Dual

Two versions of the card…same attention to detail, same superior craftsmanship and historical emphasis.

The run is limited to 20 sets of five Christmas Greetings cards and 20 sets of five Season’s Greetings cards. They are mailed with the complementary signed and numbered print in premium packaging and will be available on August 25, 2017 starting at $24 in my Etsy store at https://www.etsy.com/shop/TheNorluPress.

Advertisements

Four-Color Limited Edition Holiday Print and Greeting Cards (preview)

Print and Cards_ATF170718_02

Available for Purchase on August 25, 2017!

Printed from 1929 American Type Founders Holiday Decorator Cuts for the 80th Anniversary of The Norlu Press

As readers of this all-to-occasional blog may know, my father began The Norlu Press as a boy of thirteen years of age in 1937, in the village of Fairport, New York. Lewis “Hobie” DiRisio (the “Lu” of “Norlu”) passed away in 2007, the year of his Norlu Press’ 70th anniversary.  Ten years hence, The Norlu Press is 80 years old and I have moved the operation to Fayetteville, North Carolina.

I have designed and printed special Christmas and holiday stationery to celebrate the occasion of the 80th anniversary of my father’s print shop. For the past six months, the work required for these sets has been my passion. I am very proud to preview it here with my friends, family and blog followers. The limited edition sets will be available for purchase on my Etsy shop in August 2017.

Limited Edition Print

Print_ATF 170617_07 (Finished Print with Decorators)

The four ATF Holiday Decorator No. 817 cuts that form a four-color image with a finished print.

The print includes elements of technique, content and style that will appeal to the letterpress technophile, history lover and fans of the Christmas holiday season alike.

The stock is Crane’s Lettra 110LB (330 gsm) fluorescent white 100 percent cotton cover, cut to 8.5” x 5.5”. The image of a village blanketed in snow on a silent night comes from original American Type Founders (ATF) Holiday Decorator engraved cuts that appeared in the 1929 ATF Decorative Material for Holiday Printing supplemental catalog. Somehow these four companion metal castings (advertised in a set as No. 817) managed to stay together and they are in very good condition. They look great printed in four colors of Southern Ink Company’s special letterpress inks.

The complete image, which I printed from the four engravings in close register, appears at the top of the print. In order to demonstrate the process, I printed each of four cuts in its respective color on the bottom half of the design. Between the final image and the individual color images, is descriptive text set in 12 point Stymie Medium and 18 point Rondo foundry types. I will sign and number 45 of these prints, which will accompany greeting cards printed on the same stock with the same cuts and inks.

Christmas and Holiday Greeting Cards

Card_ATF 170617_13 (Finished Card)

Christmas card in four-color letterpress close registration from ATF Holiday Decorator No. 817 and 30-point Trafton Script metal types.

To complement each print, I designed a greeting card that evokes the simplicity of Christmases at the time of the founding of The Norlu Press. The Holiday Decorator No. 817 in four colors appears as a single image on the front of each card. Centered beneath the image is the text “Christmas Greetings” or “Season’s Greetings” in 30-point Trafton Script from Germany’s Bauer Type Foundry. Buyers may specify which greeting they prefer, but both are equally understated and nostalgic.

The inside panel is blank, or I will print one of several verses upon the customer’s request. The back panel includes a brief description of the design and a recognition of the 80th anniversary of The Norlu Press.

The stock for these A2 greeting cards is the same Crane’s Lettra 110LB (330 gsm) fluorescent white that I used for the prints and scored on press, with a matching 32/80LB text 100 percent cotton Lettra envelope that I will personalize. Each set of five holiday cards and envelopes includes premium packaging with a signed print.

Additional information about the prints and greeting cards (including better pics) will follow, and they will be available for purchase at www.TheNorluPress.etsy.com on August 25, 2017.

The E. Longated Roman Orchestra

elongated-roman-front-altered

This is the first of three albums that emerged from The Norlu Press in the summer of 2016 as an entry in the juried exhibition, “The Art of the Album Design and Printing Competition” during the 2016  Los Angeles Printers Fair at the International Museum of Printing in Carson, California.

elongated-roman-sketch

 My original sketch of the E. Longated Roman Orchestra album cover with an image of a 1920s record jacket.

Given the requirement to create a fictitious band named after an historic typeface and to design and print in letterpress and/or screen printing an album cover for the band, I set out to create something unexpected. As is often the case, I looked to history for inspiration. The design of 78 RPM phonograph record jackets printed in the 1920s seemed to be something that others may ignore, so I chose some of these very early phonograph record sleeves as a starting point. For my stock, I acquired blank  78 RPM record jackets (10 3/8” x 10 3/8”) that were already die-cut, folded and glued in Kraft Brown paper that was not unlike the brown paper sleeves of the era I wanted to evoke and began setting the types that I would use to print the album covers.

Although it was not a requirement, I decided early in the process that I would incorporate the actual font that I had chosen for the recording artist’s name.

elongated-roman-s-b-form
Detail of the Stephenson Blake (SB) 36-point casting of the Elongated Roman font, with a foundry-cast 12/36-point quad bearing the S&B manufacturer’s mark.

For the E. Longated Roman Orchestra, I used an attractive 36-point Stephenson Blake (SB) Letter Foundry casting of Elongated Roman. The Sheffield, England-based foundry sold this font to American printers as premium lead foundry types through arrangements with various merchants, and it appears in the 1967 American Woodtype Catalog. Other typography in the design includes Caslon for body text, a well-worn circa 1900 Combination Gothic and ATF Outline Gothic and Stradivarius for display.

The design includes three graphic elements beyond the typography. Along the right side of the album cover I placed an early 20th Century oval-shaped  copper photoengraving of a dapper-looking gentleman whom I named Edward, or “E.” Longated, the leader of the celebrated and quite fictitious orchestra that bears his name. Body text below the portrait tells Longated’s story, which is actually a discussion of the Elongated Roman font.

elongated-roman-blue-form
Hand composition of an antique metal cut with Outline Gothic, Century Catalog, Stradivarius and Elongated Roman fonts.

Opposite this, on the left side within a mitered rule box, is a circular lead cut of a man operating a platen-style printing press that is not unlike the circa 1863 Gordon Jobber I used to print these album covers. Display typography describes this phonograph as “7.8 Impressions per Minute for Extraordinary Fidelity.” This is the first of four plays on printing and record album terms I included in the design. While these albums were played at 78 RPM (rotations per minute), I changed up that idea by adding a decimal point between the two numerals and changing the description to the approximate number of impressions a printer can achieve on a hand-fed platen-style printing press. A magnesium-on-wood cut of a classical music performance appears at the bottom left of the design, with body text re-imagining the recording of phonograph as a letterpress printing process.

elongated-roman-front-closeup-detail
 Detail of the album cover showing the recording artist and title (Caslon, Elongated Roman and Combination Gothic metal types.)

At the bottom right of the design, the name of the recording artist appears, printed in VanSon oil-based process blue ink, mixed with opaque white, to produce the “gas-blue” color that became popular at the end of the 1920s, as gas-powered stoves were gaining popularity in America. The text states that the E. Longated Roman Orchestra is performing “The Letterspacing Overture” from Schoeffer’s .918 Symphony. Peter Schoeffer worked under the direction of Johann Gutenberg, as Alix Christie wrote in her historical novel, Gutenberg’s Apprentice (Harper, 2014). The .918 Symphony reflects the requirement that American types be a standard .918 inches in height (type-high) and “The Letterspacing Overture” is, in fact, set in Combination Gothic with exaggerated letter spacing.

elongated-roman-black_1
Printing one of the black forms on the circa 1863 Gordon Jobber press.

I printed these album covers on a relatively small platen-style printing press, the platen surface of which measures just 7” x 11. Positioning of the paper on the platen surface and the physical limitations of the press’ early industrial age workings limit the area that is available for a printed image to less than half of the platen size, which required me to work in four 3.5” x 9” bands of image areas on the jacket. Within those areas, each color of ink required multiple steps to position and transfer the images. The print, therefore, is the result of seven complete iterations of the centuries-old letterpress composition/imposition/makeready/printing process.

Once I had printed the ten album covers that the competition required for submission, which I believe must have amounted to 175 impressions, I decided they required a record with printed label to achieve the effect I was seeking. My friend Tonja Scott at Tonja’s Lil Shop kindly die-cut from black card stock a quantity of 10.25″-records with a spindle hole in the middle. To these, I affixed a 3.75″ label die-cut from blue 120lb Classic Crest Patriot Blue Linen stock that nearly matched the gas blue text of the album cover.

elongated-roman-label_1
Printing the labels in metallic silver ink.

Prior to gluing the labels to the records, I printed them in metallic silver ink with text set in Canterbury (alternate caps), American Caslon Italic (alternate caps), Steelplate Gothic and Caslon metal types and a 1930s publishing ornament. The “Co” ligature of Steelplate Gothic in “Phonographic Record Co.” is appropriate for the era.

The last task was to print the back of the album cover. This was not a requirement for the competition, but I was having so much fun that I didn’t want to stop! I have had, for many years, a beautiful antique copper engraving of a pressman at his work that my dad, who taught me letterpress printing, acquired when he was just beginning to learn the trade in the late 1930s.  As such, it most likely came from one of the many printing houses that existed in the early 20th Century in Rochester, New York. I had never proofed the image, but from a very young age, I can remember it being in the original Norlu Press that my dad established in Fairport, New York and I chose to include it as a manufacturer’s logo on the back of the jacket. While it does not connect directly to the content or theme of the front, I used some “artistic” license and added the phrase “a clean sheet every time” to associate it with text that appears on the front of the album cover.

elongated-roman-back-closeup-detail
Detail from an early 20th Century copper engraving from the collection of Lewis “Hobie” DiRisio.

Some additional photos of the project are included below.

 

 

The Norlu Press and “The Art of the Album” Design and Printing Competition

LAPF Web Banner 2016VEarlier in the summer, Mark Barbour, founding curator at the International Museum of Printing, announced that a juried letterpress and screen printing contest would be part of this year’s  Los Angeles Printers Fair. To complement the fair’s theme of The Music of the Presses and an exhibit of the Vinyl Sleeves printed by the Stoughton Printing Company, the contest required artists to design and print an album cover for a fictitious band whose name must be derived from the name of a font of type.

Clearly, Mark and his colleagues had me in mind when they devised “The Art of the Album Design and Printing Competition.”

Having been steeped in great music as the Gen-X baby brother to three Baby Boomer siblings who each introduced me to their own preferred bands from a young age, I cannot remember a time when I was not keenly aware of music, bands, album cover art, lyrics and liner notes. Being the son of a trade printer and typographer who passionately printed for  more than 70 years, I began learning letterpress printing from him before I could reach the delivery board of a Chandler & Price platen printing press. I also attribute my desire to design and print an entry for this competition to studying journalism at St. Bonaventure University, working for a short time at Flower City Printing and later teaching media graphics as an adjunct professor at my alma mater.

And so, despite having other projects in various states of completion at The Norlu Press, I initiated the creative process in June to have an entry complete by the September 15 deadline. As it evolved, I embraced the challenge in the competition rules to incorporate printing and typographical terms and historical references into my work. In the end, I had three album covers for three different bands. I printed each on my circa 1863 Gordon Jobber with one hundred percent wood and metal types, cuts, engravings and ornaments from my dad’s collection, or reclaimed from other shops, and in a few cases, cast by 21st Century craftsmen who adhere to the old ways…no photopolymer plates here.

I will post more details about each design later, and if I am fortunate enough to be recognized at the competition on October 1, I will share that as well. For the time being, here is the front of each of the album covers and a brief description of the entry. Winners, or not, it was a whole lot of fun designing and printing these!

(Note: My medium was the 78 RPM album cover, as this was the largest format my 7×11 press could handle, and even at that size, I had to divide the design into quadrants to accommodate the positioning of the paper and gauge pins on the platen.)

elongated-roman-front

The name of this fictitious recording artist is the Edward, or “E.” Longated Roman Orchestra, which is derived from the Elongated Roman font. Inspired by the design of 78 RPM phonograph record jackets printed in the 1920s, this design emphasizes function over form and reflects an era when individual recording artists were often less prominent than the titles of the works they performed. The ink is primarily soy-based Dense Black by Southern Ink. VanSon oil-based process blue, mixed with opaque white, produced the “gas-blue” highlight color that became popular at the end of the 1920s, as gas-powered stoves were gaining popularity in America.

concave-tuscans_front

The name of The Concave Tuscans comes from wood types that became popular in the second half of the 19th Century. On this record jacket, it is set in antique 10-line Concave Tuscan Condensed wood type attributed to Bill, Stark, and Co. circa 1856 and made popular by William Page (1829-1906). In recognition of the role he played in popularizing wood type in the United States, the affected Billy Page fronts the band and his name is set in 24 point Ray Shade, a 2014 revival of a 19th Century font by Hill & Dale Type Foundry. The inspiration for this design is the 1950s/1960s garage band genre.

devinne_front

The formal covers of Liberace albums in the 1950s and 1960s inspired both the design and the selection of a mononymous artist for this album cover. Theodore De Vinne,  a 19th Century printer, was not much like De Vinne the imaginary recording artist. He collaborated in the 1880s with the Central Foundry to replace the popular ornamented typefaces of the day with a simpler display face. Nicholas Werner and Gustav Schroeder (who receive credit as producers of this album) released the font before the end of the century and named it De Vinne, in recognition of the printer who first promoted its requirement.

I also want to thank Tonja Scott at Tonja’s Lil Shop for helping out with the large format die-cutting that I couldn’t do in my shop. Having full-size “records” cut from black card stock in the ten album covers I had to submit for each entry was a last-minute idea, and Tonja made it happen!

Those are the entries from The Norlu Press in the 2016 “Art of the Album” Design and Printing Competition. Please come back again for details about each one.

“Post-Coaster” with vintage ATF border (part 1)

The weather has not moderated too much since my most recent post, but even if it is still more than ninety degrees, I remain inspired to print something cool with the 1923 American Type Founders (ATF) 24-point holly, bells and ribbon border I acquired last year. While considering how to fashion these beautiful lead types into a Christmas card, it struck me that I could design a greeting to be used on a post-card size beverage coaster. The recipients would know that I wished them the very best sentiments of the season, and could use the card as a coaster for their favorite warm or cold holiday libation.

160802 Christmas Coasters_5
The 1923 ATF holly, bells and ribbon border composed and tied to be used later in a form. Note the use of corner quads, which are handy when making up forms of border from multiple sections of type.

The first person I know to have used letterpress equipment to print on heavy coaster stock is Nils R. Bull Young, whose work at The Tagalong Press is really impressive. While I don’t have the same talent (he creates some beautiful original linocuts), I have printed coasters for a few customers over the past several years and have achieved pretty decent results. The great thing about a coaster is that one almost has to print it in the traditional letterpress mode, as its considerable thickness (from .9 mm to 2 mm, or the thickness of a stack of five to ten or more standard business cards) prohibits one from creating them on a laser or inkjet printer, or just about any device short of some variation of vintage industrial age iron printing technology.

I chose the good and efficient folks at KatzAmericas to provide me with pre-cut 3 7/8″ x 5 3/8″ rectangular coasters in a 1.4 mm medium weight, which meet U.S. Postal Service requirements and come in a neutral cream/ivory color that holds ink well. Their plant in Sanborn, New York is not too far from where my dad established the original Norlu Press in 1937. This coaster will allow me to print a full-panel greeting on one side, and to add some additional text and space for mailing address on the reverse.

Vintage-Victorian-Antique-Christmas-Advertising-Card-for-Chocolates
An example of a printed Victorian commercial Christmas piece.

For this “post-coaster,” I am trying to capture the look of what a Victorian age grocer or vendor may have included as a Christmas greeting in a package from his store or a printed piece to accompany something like a box of chocolates. Given that most of that work was done with engravings, I won’t be able to replicate it, but a good start will be creating the border to frame whatever content makes its way into the greeting.

To form the border on the long axis of the card, I aligned two of the corner pieces of the border on my imposing stone with the corners of the coaster. When I filled in the straight sections, it took five pieces to bring the corners out to their maximum width. Along the short axis, I placed three sections. After adding some small furniture and spacing material inside of the frame, I had the border I wanted and locked it up in the chase.

160802 Christmas Coasters_1

The 1923 ATF 24-point holly, bells and ribbon border, locked up and shown with a blank coaster.

Choosing a color for these vintage types was the next task. The scans made from faded pages of the 1923 ATF Specimen Book and Catalogue clearly showed this monochromatic border printing in green ink, but just which shade was impossible to discern. As a close match, I chose a PMS 357 vegetable-based ink that Rick Harden at Southern Inks specced for me last year when I asked him for “a festive green appropriate for Christmas.”

160802 Christmas Coasters_4
The first of my 2016 “post-coasters” coming off the circa 1863 Gordon Jobber letterpress printing press. The gauge pins are sealed in place with wax, which reminds me of the days when I was learning printing and I would have to obtain proper position on the press for each job. When I was certain I had it right, I would show it to my dad, Lewis “Hobie” DiRisio and if it met his standard, he would command, “Seal the pins, James.”

With the air conditioner doing its best to keep the shop tolerable, I have printed the first two hundred or so of the “post-coasters” and am as pleased with this ink on the KatzAmericas coaster stock as I was with it on Lettra last year.

And now that this part of the project is done, I need to move on to the greeting itself, but if something that complements the ATF border does not come to me right away, I may work on the address side of the post-coaster. Whichever approach I embrace, I will post the results here.

160802 Christmas Coasters_6

The post-coasters with their green 1923 ATF holly, bells and ribbon border.

ATF Christmas Ornaments circa 1923

Years ago, as soon as the first snowflake would appear outside our home in Olean, New York, my daughter would spontaneously belt out the chorus of “It’s Beginning to Look a Lot like Christmas,” as made famous by Perry Como. It was as if the song had been living in her heart, her mind, her body since the Christmas tree came down eleven months past, and that song just had to come out, to announce the season that was, or soon would be, upon us.

151219 Christmas Holly Type_1
ATF 24-point Christmas bells, holly and ribbon, circa 1923, as received from Minneapolis, Minnesota letterpress vendor and letterpress lovers Perfection Type.

I have since moved to Fayetteville, North Carolina where it has been near one hundred degrees every day for a week. That is to be expected, of course, since it is mid-July and I live substantially south of the Mason-Dixon Line. Nevertheless, the song has been in my head for several days as I contemplate a new letterpress printing project at The Norlu Press because despite the weather, it is Christmas card season!

How can a printer not be in the holiday spirit when there are beautiful antique types, festive green and red inks, gorgeous paper and so many opportunities to create something magnificent on an 1863 Gordon Jobber press?

The material that has me anxious to get to my composing stick and imposition stone came into my possession through an ebay purchase from Perfection Type last December. The remarkable set of 24-point decorative Christmas bells, holly and ribbons arrived too late to be used for the 2015 Christmas card season, but I have been looking forward to incorporating them into a design for 2016 and happily, that time has arrived.

After receiving the beautifully packaged types, I attempted to learn more about them. I was happy to see there were two sets of corner pieces (invaluable sections of type for anyone wanting to form a frame or full border) and that the corner sections included four each of a bell facing into the border and four each of a bell facing away from the corner. Of the twenty-five straight types, twelve featured bells canted to the left and thirteen were canted to the right…interesting. I inspected each 24-point type, seeking a pin mark that might help identify its manufacturer, but the marks that existed were either too worn or not the sort that would help to determine its origin. They were no more than small circles, almost imperceptibly set into the types.

151219 ATF 1923 Specimen Christmas Holly Berry Border_2
Page 659 of the 1923 American Type Founders Specimen Book & Catalogue, displaying the Christmas border as No. 13 in 24 points.

I remembered that there was a discussion about Christmas borders and ornaments on the Briar Press website and was able to find it in the archive. This led me to a digital copy of the 1923 American Type Founders (ATF) Specimen Book and Catalogue and after an hour or so, I found my Christmas bells, holly and ribbons on page 659, and identified as No. 13 under the heading of “Decorative Material” and in the Christmas section. The illustration showed two additional types that were not in my set, but it was an absolute match and from the display in the catalogue, I could see how to assemble the types into a full frame.

All of which brings me to today, when I used some leads and slugs, quads and wooden furniture to assemble these beautiful types and locked the form up for proofing on the Gordon. As I worked in the print shop, the small air conditioner in the window did its best to keep the space at something like a tolerable temperature, despite the July sun pouring in the windows and the heat of the day bearing down on the third building to house The Norlu Press since my dad founded it as a thirteen-year-old boy in 1937.

151219 Christmas Holly Type Locked Up

Border No. 13 from the 1923 ATF Specimen Book & Catalogue, locked up and ready for proofing.

 

151219 ATF Christmas Holly Berry Proof
Proof of ATF Border No. 13.

While I am still not sure what the border printed from these types will frame, the proof shows a crisp, clean and unbroken image that is certain to reflect “the carol that you sing Right within your heart,” because it’s beginning to look a lot like Christmas!

Come back soon to see what becomes of No. 13.

 

 

Christmas (Card) Wrapping

This isn’t so much of a post on how to wrap a package as it is how to present letterpress jobs to clients in the 21st Century. For me, this is somewhat new ground, as presentation was not a big part of the printing my dad, and later I did at the original Norlu Press when it was located in Fairport, New York. To be sure, the printing was beautiful, but the wrapping and packaging? I think it would be apparent to his customers that Lewis “Hobie” DiRisio did not wrap the family Christmas presents!

When the press he used and I inherited was manufactured in 1863, job work in most places was almost a commodity. Letterpress was the only game in town, and when one was printing, getting it done more quickly than the guy at the next shop meant everything. Things had not changed too much in my dad’s time, but in the late 1970s and 1980s, we were competing against offset printers and, eventually, copy centers. It was still high impression counts and quick turn on most jobs.

Today, letterpress has become a client choice. Those who are willing to pay a premium for this kind of work don’t expect to wait forever to see and feel their custom designed short-run, artistic work, but the process often takes place at a slower, more measured clip. (Note that this is not so much the case with some contemporary letterpress printers, whose niche is high volume specialty embossing, die cutting, stamping and other work that is characterized by speed and precision.)

What follows are some ideas about how the presentation of printed jobs is evolving at The Norlu Press. It is a short “how to” package a Christmas card order for a customer.

What You Will Need

Wrapping_1

The picture above shows everything necessary to make a good impression (pun intended) on those whose excellent taste led them to choose The Norlu Press. Pictured from the top left are two lifts of twenty printed Christmas cards, a printed tag, printed wrapping bands, two lifts of envelopes, twine, cellophane tape and a pair of scissors.

Step 1:  Band the envelopes with wrapping bands. Although Hobie never used these, the envelopes we purchased for wedding announcements often came packed with a simple band around them. Adding the name of the shop to a similar band and using these to secure liftWrapping_2s of completed work after they have dried has been popular with stationery printers for years, and it is an inexpensive way to remind customers who printed their job, while also securing the stack of paper and making the next steps easier. Cut the band to the length required, wrap it aroWrapping_4und the stack and secure with a piece of tape. (We are transitioning to glue for our period-appropriate historical jobs.) Wrap each lift securely, with no slack in the wrapper, but do not wrap so tightly that you damage the printed job or tear the wrapper itself.

Step 2:  Wrap the Banded Lifts in Paper. After you have banded each lift for the job, gather up the banded lifts and wrap them in paper. At The Norlu Press, we use traditional brown wrapping paper to achieve the 19th Century look and feel many of our clients are seeking. ForWrapping_6 the job in this illustration, I have selected one lift of twenty Christmas cards and a corresponding lift of twenty printed envelopes and will wrap them together in one package. The technique used for wrapping a gift with wrapping paper is the same technique used at The Norlu Press. Since we are not using tape, multiple small folds of the paper on the flat portion of the package will help to keep the paper in place while yo fold up the ends.

Step 3:  Tie String Around the Package.  The string is going to hold the wrapping in place, so it is not only decorative, but also functional. While holding down the fold on the face and the two flaps you made on the ends, wrap the string around the package asWrapping_7 you would do with ribbon on a gift, making an overhand knot on the back flat portion and bringing the strings around for what will become a square knot on the front flat portion. This is the kind of knot for which you will likely need a partner to hold the first portion of the square knot in place, while you make the second knot of the square knot and draw it down until it is very tight. At this point, the package is secured.

Step 4:  Add the Printed Tag and Sample of the Job.  Slip the hole in your printed tag into one of the free-running ends and loosely make another knot to hold it in place. This is another modern addition to the presentation of a printed job, but it serves two very good purposes. First, it is another branding opportunity for The Norlu Press. Second, because the back is blank, the client may choose to write on the tag, especially if it is for a gift. Once the tag is in place, carefully tuck a printed piece from the job underneath the string. Work it under the knotted strings and down until it is centered on the package.Wrapping_10

The photo above shows a Christmas card order ready to be placed in a box and shipped.

ATF Miniature Perpetual Calendar Logotypes

CalendarTypes14

From the 1957 American Type Founders Typographic Accessories catalog.

A few months ago, as I was going through the last few items that my dad set aside for me from his letterpress print shop, I found a coffee can about two thirds full with what looked like Monotype castings of small ornaments…dingbats as my dad, and later International Typeface Corporation typographer Hermann Zapf would call them. (My dad was a journeyman printer and member of the International Typographical Union. I am assuming that someone other than he had committed the sin of putting all of this type in a coffee can.)

The majority of these ten and twelve point (less than a quarter inch square and a little less than an inch tall) pieces of lead consisted of stars, tiny geometric flowers and leaves and sections of wavy lines, but among them were some larger pieces. These were clearly not the kind of dingbats used to create borders in letterpress printing. Each was three and one half picas (approximately half an inch) in width and their depth varied.

73 Pieces of Lead

CalendarTypes1

The set of calendar logotypes after cleaning and sorting. Numbered days of the week are the larger types on the left. The smaller types on the right consist of the name of the month and the header of one-letter abbreviations of days of the week, S (Sunday) through S (Saturday).

As I separated these larger pieces from the smaller Monotype castings I noticed that they were foundry-cast components of a calendar. I cleaned them with type wash and a toothbrush and found the smaller pieces had the name of a month with “S, M, T W, T, F S” underneath them.  There were two of these for each month. The 49 larger pieces were a variety of calendar numbers sets. Each one had seven days across, but the array of start days and number of days per piece of type varied.

CalendarTypes5

Other than some minor oxidation, these little types cleaned up well, although it is CalendarTypes4unfortunate that some of them have small imperfections due to their being improperly stored for nearly twenty years.

My initial research about these types did not produce results. I had assumed that American Type Founders (ATF) may have sold them as a Handy-Font, but catalogs of types being cast by current day craftsmen from ATF matrices produced nothing similar to these types. I posted some photos of my discovery on the Briar Press forum and two members, parallel_imp and mgurzo, quickly provided positive identification from the 1957 ATF Typographic Accessories catalog.

Printing with the Logotypes

CalendarTypes12

ATF perpetual calendar logotype sections. The header with month and days of the week is on the bottom and the calendar days section is at the top.

Now that I knew what I had, I decided to try and compose the logotypes and print from them.

I obtained a 2016 calendar to determine the combinations of months, month numbers, and day-of-the-week starts and assembled a little calendar using the logotypes. I used a 14-point gutter between each calendar “page,” rather than the rule lines that appear between the pages in the 1957 ATF calendar. The little form came together pretty easily, with the exception of having to justify depth for the varying height of each month of the year. The ATF catalog referred to “dotted blanks, cast on a unit 42×4 points” to “make it easy to even up the number of lines whenever necessary.” If my dad had these when he purchased the perpetual calendar logotypes for the Norlu Press, they did not survive to the present day, which is unfortunate, because they would have been very useful for this little project.

I am not sure what I will do with the calendar form for 2016. Based on the ATF samples, it appears that a merchant or businessman would have used these for an envelope stuffer or handout, perhaps as an insert with his or her latest product catalog or price list. The image size of my form is just 17×11 picas, or approximately 2.75″x1.75″. While I don’t have any requests for this practical little piece of late industrial age technology, It was fun to find it, learn its history and play around with these little logotypes.

CalendarTypes_17

In the foreground is the form that I assembled from the perpetual calendar logotypes. Behind the form is a proof of how they printed.

 

 

 

 

 

 

 

Perforating a Ticket Job on a Platen Press

Tickets have been part of the printing services the Norlu Press has offered since its founding by my dad in 1937. Some of the earliest jobs he printed were tickets, and I continued to print these kinds of jobs-sometimes for the same customers-forty years later as a teenager working in my dad’s shop.

EarlyNorluTickets

These are some of the tickets my dad printed at the original Norlu Press in Fairport, New York in 1939, when he was 15 years old. The bottom right “Dance” ticket is an example of a ticket with a perforated stub.

We printed raffle tickets for fraternal groups and veterans’ organizations, band and orchestra tickets for our local high school in Fairport, New York and dance tickets for events hosted by a variety of individuals and organizations.

Often, these tickets required a stub to be retained by the person who purchased the ticket as proof of purchase or for a drawing or raffle. In order to do this, we had to perforate a line across the ticket to allow the stub to be torn away the main ticket. My dad taught me how to do this when I was a fourteen-year-old boy in 1978, and in this post, I will share the technique I learned all those years ago. For this lesson, I am using the same 1863 Gordon Old Style Jobber platen press that he used between 1939 and 1942, but I am printing a ticket to a 2015 holiday party.

Caution!  The perforating rule we will be using will damage the surface of your platen and put a nasty cut into your rollers. Please be sure to follow steps 1 and 2 before going any further!

Step 1:  Remove the rollers. You do not need rollers to perforate on a letterpress printing press, and unless you want to carve a ring into your composition or rubber rollers and render them almost useless, remove the rollers from your press!

Step 2:  Place a die cutting jacket or other piece of steel directly on your platen. Unlike the soft lead and wood types you normally print with perforating rule is made of steel.

Perforating_3.jpeg

Its sharp teeth will leave their mark on the surface of your platen if you do not protect it. Some press models have available steel jackets that fit over the platen for die cutting, scoring and perforating. If you don’t have one of these, you can have one fabricated or, as I have done, have a single piece of sheet metal cut to the size of your platen. In the picture above, you can see that I am using a 7″x11″ piece of steel (the size of my platen) to which I have added heavy duty tape along each edge to prevent cutting my hands and fingers.

Step 3:  Add two draw sheets. Add one or two sheets of tympan paper over the top of your steel plate in the same way you would if you were printing a job with types and ink. Secure them in place with the bales.

Step 4:  Begin your form. Now that your press is prepared, it is time to set up your perforating rule in a form. First, select a rule that is one to two picas longer than the line you want to perforate. This is to ensure that your perforation extends the entire length or width of the ticket or other job you are perforating. In this photo, I have selected a 16-piSelect a section of perforating rule that is two to three picas longer than the line you want to perforate. Then select two pieces of six pica furniture a little longer than the rule and tilt it 90 degrees from the normal position or lockup.ca steel perforating rule, because the height of the ticket I need to perforate is 15 picas.
Once you have selected your perforating rule, select two six-pica wide pieces of furniture that are at least as long as your rule and place one along each side of it. Instead of positioning them in the traditional way, rotate them 90 degrees on your imposing stone so that they are slightly taller than traditional furniture. This little trick will provide more support and help to keep the rule from bending on impression with the steel plate on your platen.

Step 5:  Complete the form. Place the rule with the two six-piPerforating_5.jpegca pieces of furniture alongside it in the approximate position within the chase that corresponds to the location of where your rule will perforate. This is the same as positioning types and other matter to be printed, and as with those materials, the perforating rule should be above the center of the chase to maximize impression and ease of hand feeding. Add furniture and quoins, then complete the lockup.

Step 6:  Pull an impression and get position. Place the chase in your press. (At this point, it is a good idea to ensure that you have removed Perforating_6.jpegyour rollers and placed a steel plate on top of your platen.) Cycle the press to allow the perforating rule to strike the tympan paper. If necessary, use a pica gauge and pencil to draw a line over the perforated marks to make them easier to see.

After you can see the line, select a run-up or additional printed piece from the job you are working on. (When you are adding a process like perforating, numbering, or printing multiple colors to a traditional print job, you should allow an overage of as much as ten percent to allow for gaining position foObtain position on the press as you would with a job to be printed.r each successive step.) Draw a line that extends all the way across the edge of your printed piece along the axis that you want to perforate. This line should be exactly where you want your job to be perforated. After this, simply line the printed piece up with the line where the perforation strikes the tympan and set your gauge pins as you would with a printed job. Once you confirm position, use additional printed pieces and adjust your packing so that it becomes easy to tear the stub off, but not so much impression that it cuts too far through the paper and separates the stub from the main ticket.

Step 7:  Perforate your job. Now you are ready to perforate your tickets. In some cases, you may find that the perforation works better when the impression is made on the back side of the job.wp-1449113114476.jpeg

That is all there is to it! Perforating is a lot like printing on a platen press, as long as you remember the nuances described above. It is also an example of something a letterpress printer can do that no laser printer can duplicate.

 

First Christmas Card for the 2015 Season

This holiday card features Stardream Citrine metallic paper, which is imported from the Cordenons mill in Italy (archival quality and acid/lignin-free). The silver paper, combined with PMS 357 green holly leaves and PMS 485 red berries printed from early 20th Century American Type Founders ornaments, produces a shimmery, festive look and feel. The message is timeless, set in Trafton Script foundry types and printed in classic black ink. Two additional ornaments, most likely from about 1900, complement the text and add to the traditional and classy look of these cards. Inside is blank and the back panel includes interesting information about the card and my print shop. Each order of five comes with five red foil-lined envelopes personalized with your name and address. All inks are soy-based from Southern Ink Company.

Shimmery holiday greeting card in three colors on Italian Cordenons Stardreeam Citrine metallic paper.

Shimmery holiday greeting card in three colors on Italian Cordenons Stardreeam Citrine metallic paper.

Detail of the early 20th Century ornaments cast in lead by American Type Founders and the classic Trafton Script font from the Bauer Type Foundry in Germany.

Detail of the early 20th Century ornaments cast in lead by American Type Founders and the classic Trafton Script font from the Bauer Type Foundry in Germany.

Letterpress holiday greeting card in three colors (PMS 485 red, PMS 357 green and dense black--all soy-based from Southern Ink Company) with complementary red foil-lined envelope.

Letterpress holiday greeting card in three colors (PMS 485 red, PMS 357 green and dense black–all soy-based from Southern Ink Company) with complementary red foil-lined envelope.

Descriptive panel on back of 2015 holiday greeting card from The Norlu Press.

Descriptive panel on back of 2015 holiday greeting card from The Norlu Press.

They are available on my Etsy shop at https://www.etsy.com/your/shops/TheNorluPress/tools/listings/250582342